<p>BW, Businessworld is one of the oldest as well as most respected business publications in the country. The magazine was born in 1981 and over the past three decades, it has become known for its rigorously reported and deeply analysed reports and articles on the economy, banking, finance, industries, corporate houses and entrepreneurs. It has become an essential decision making tool for leaders both in the government as well as in corporate houses.</p>

<h3>Why Advertise In Business World Magazine? </h3><p>Business World Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business World Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business World advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.</p><h3>Effectiveness Of Business World Magazine Advertising</h3><h4><b>Message Impact</b></h4><p>Full-page Business World Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.</p><h4><b>Audience Interest</b></h4><p>A major factor of Business World Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business World Magazine. Finding this close link between readers and your brand is critical to effectiveness.</p><h4><b>Repeated Exposure</b></h4><p>Also contributing to the effectiveness of Business World Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business World for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business World Magazine are a static medium, readers can analyze or look at your message indefinitely.</p><p><h3>Ways In Which Business World Magazine Deliver Engagement</h3><ul><li> The strong positive brand values of the Business World Magazine can transfer onto the advertisements.</li><li>Because advertisements are relevant and valued, ad clutter is not a problem in Business World Magazine.</li><li>Readers take action as a result of seeing advertising in Business World Magazine.</li><li>Targeting with precision and without wastage is a key strength of Business World Magazine.</li><li>Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.</li><li>Advertising in Business World Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.</li></p><h3>Tips For Business World Magazine Branding</h3><p><ul><li>Booking the ad space earlier helps with an optimum placement.</li><li>Business World Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.</li></ul></p><p><h3>How The Media Ant Can Help You</h3>The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.</p></p>

A page in the magazine folded to the same size as the other pages but intended to be opened out for reading.

Gate Fold

Insert

Position

Business World

<p>Business World Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:<br/></p>

<p><span style="font-size: 14px;float: none;">To view Business World magazine online, please click on the link provided below:</span><br style="font-size: 14px;"/><br style="font-size: 14px;"/><a href="https://tma-live.s3.ap-south-1.amazonaws.com/sections/1565872981951/Business%2520World%2520_2015_.pdf" target="_blank" style="font-size: 14px;">Link to Business World Magazine E-Copy</a><br/></p>

<div class="MuiGrid-root MuiGrid-item MuiGrid-grid-xs-12" style="font-size: medium;"><div class="mar-top-20 line-height-25"><div class="MuiGrid-root MuiGrid-item MuiGrid-grid-xs-12" style="font-size: medium;"><div class="mar-top-20 line-height-25"><p>Please visit the Media Option & Pricing Tab and then click on Step for the Ad type to see the dimension.</p></div></div></div></div>

<ol style="font-size: 14px;"><li>Add the media to the bag by clicking &#34;Add to Plan&#34;</li><li>In the bag, use the filters to customize your requirement and click &#34;Save to the Dashboard&#34;</li><li>In the Dashboard select  dates and click &#34;Submit for Approval&#34;</li><li>Once approved upload the artwork and make the payment    </li></ol><div style="font-size: 14px;"><b>*Offline help is available once the campaign is approved</b></div><div style="font-size: 14px;"><b><br/></b></div><div style="font-size: 14px;"><h3 style="color: inherit;font-size: 24px;"><u><b>Execution Proof</b></u></h3></div><p style="font-size: 14px;"><span style="font-size: 13.5pt;">Post-release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.</span></p>

<p><b><i><u>Business World Advertising Rates 2022<br/></u></i></b></p><p>The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Business World Advertising is one of the most popular Magazine Advertising options hence advertisers need to know Business World Advertising Rates 2022. You can find the updated Business World Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Business World Media Kit 2022, please check the blue tick beside Business World Advertising Rates under the Media Options tab.<br/></p><p><b><i><u>Top 5 Business Advertising Sectors between Jan-March 2022</u></i></b><br/></p>

<p><b><i><u></u></i></b></p><p style="font-size: 14px;"><b><i><u>Readership Profile<br/></u></i></b></p><p style="font-size: 14px;">41% of Businessworld's readers fall under the Socio Economic Class A (SEC A)</p><p style="font-size: 14px;">30% of Businessworld's readers have a Monthly Household Income of Rs. 250,000 and above</p><p style="font-size: 14px;">55% of Businessworld's readers fall under the age group of 30+ years of age</p><p style="font-size: 14px;">95% of Businessworld's readers spend on high end luxury products</p><p style="font-size: 14px;">25% of Businessworld's readers have premium club memberships</p><p style="font-size: 14px;">94% of Businessworld's readers spend on fine dining</p><p style="font-size: 14px;"><b><i><u>Other Magazines abailable</u></i></b></p><p style="font-size: 14px;">In addition to Business World magazine advertising, one can explore more similar options and they are provided below.</p><p style="font-size: 14px;">1. Similar Magazines in Business Category</p><ul style="font-size: 14px;"><li>​<a href="https://www.themediaant.com/magazine/outlook-business-magazine-advertising" target="_blank" style="background-color: transparent;">Outlook Business</a></li><li><a href="https://www.themediaant.com/magazine/business-today-magazine-advertising" target="_blank" style="background-color: transparent;">Business Today</a></li><li><a href="https://www.themediaant.com/magazine/economy-india-magazine-advertising" target="_blank" style="background-color: transparent;">Economy India</a></li></ul><p style="font-size: 14px;">2. Click <a href="https://www.themediaant.com/magazine?categories=Business&sortBy=circulation" target="_blank" style="background-color: transparent;">here</a> to view other magazines in Business Category. ​</p><p style="font-size: 14px;"><b><i><u>Digital Media</u></i></b><br/></p><p style="font-size: 14px;"><span style="font-size: 14px;text-align: left;float: none;">Click </span><a href="https://www.themediaant.com/digital/business-world-website-advertising" target="_blank" style="background-color: transparent;font-size: 14px;text-align: left;">here</a><span style="font-size: 14px;text-align: left;float: none;"> to view advertising options on Business World website. ​</span></p><p><b><i><u>FAQs</u></i></b><br/></p><p>How do I know my ad has been placed? <br/></p><p><span style="font-size: 14px;float: none;">Once the advertisement is printed in Business World Magazine, copies of Business World Magazine are sent to the client within one working week.</span></p><p>When do I get the Hard copy of Business World Magazine?</p><p><span style="font-size: 14px;float: none;">With in 10-12 days of publishing Business World Magazine you will likely to get the Hard Copy on request. </span><br/></p>

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Gate Fold on Business World

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

30 days

A page in the magazine folded to the same size as the other pages but intended to be opened out for reading.

Rack Rate

Login To View

Min Billing

₹ 4,25,000

Add to Bag

For Discounted Rate

Min Billing

₹ 4,25,000

Add to Bag

For Discounted Rate

Execution Details

Execution Details

Back Cover - Bleed - 19.2 x 26Inside Back Cover - Bleed - 19.2 x 26Inside Front Cover - Bleed - 19.2 x 26

300 Dpi

PDF

SOP

# Soft Copies will be provided within 24hrs after the campaign goes live. # Magazine hard Copies will be provided within 7 working days of campaign completion, copies limited to 3 units only

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Gate Fold on Business World

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

30 days

A page in the magazine folded to the same size as the other pages but intended to be opened out for reading.

Rack Rate

Login To View

Min Billing

₹ 4,25,000

Add to Bag

For Discounted Rate

Min Billing

₹ 4,25,000

Add to Bag

For Discounted Rate

Execution Details

Execution Details

Back Cover - Bleed - 19.2 x 26Inside Back Cover - Bleed - 19.2 x 26Inside Front Cover - Bleed - 19.2 x 26

300 Dpi

PDF

SOP

# Soft Copies will be provided within 24hrs after the campaign goes live. # Magazine hard Copies will be provided within 7 working days of campaign completion, copies limited to 3 units only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help