Advertising in Business India Magazine
About Advertising in Business India Magazine
Launched in 1978, Business India is India's first and foremost business magazine. The magazine's primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas. Each issue of this fortnightly carries the following topics, amongst others: Cover Stories - topical, insightful, relevant on companies and issues that have a bearing on the future of Indian business and the economy, Corporate Reports, Industry Reports, Special reports, Business Notes, Businessmen in the news, Government and the economy, Banking and Finance, The Markets, Personality Profiles, People, Columnists, Columns on a host of industries (aviation, advertising and marketing, infrastructure, pharmaceuticals, retail, real estate, travel, and many more).
Key Insights
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Business India Advertising Cost
Advertising Option | TMA Offer |
---|---|
Full Page | ₹ 1,22,190 Per Insert |
Half Page | ₹ 1,01,000 Per Insert |
Cover Page | ₹ 3,30,000 Per Insert |
Double Spread | ₹ 2,80,000 Per Insert |
Quarter Page | ₹ 70,000 Per Insert |
Media in 60 words
Launched in 1978, Business India is India's first and foremost business magazine. The magazine's primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas. Each issue of this fortnightly carries the following topics, amongst others: Cover Stories - topical, insightful, relevant on companies and issues that have a bearing on the future of Indian business and the economy, Corporate Reports, Industry Reports, Special reports, Business Notes, Businessmen in the news, Government and the economy, Banking and Finance, The Markets, Personality Profiles, People, Columnists, Columns on a host of industries (aviation, advertising and marketing, infrastructure, pharmaceuticals, retail, real estate, travel, and many more).
Reach
Circulation Breakup
Reach
Region | Circulation |
Mumbai | 27,556 |
Delhi | 16,135 |
Tamil Nadu | 13,898 |
Karnataka | 11,972 |
Maharashtra & Goa ( Exclusive Mumbai ) | 10,183 |
Andhra Pradesh | 8,774 |
West Bengal | 7,867 |
Gujarat | 6,793 |
Haryana, Punjab & Chandigarh | 5,688 |
Madhya Pradesh | 3,425 |
Uttar Pradesh | 3,248 |
Kerala | 3,530 |
Rajasthan | 2,069 |
Orissa | 822 |
Assam | 466 |
Bihar | 728 |
Complimentary & Office Copy | 3,500 |
Overseas Subscriptions | 1,413 |
Others | 433 |
Reach
Distribution Channels
Reach
Channels | Split |
Newsstands | 1,08,000 |
Subscribers | 20,000 |
Other Media Facts
No Data Avaialable.
Performance Data
No Data Available.
Past Advertisers
No Data Available.
View Media Live
Find Soft Copy of the Business India Magazine. You can download or view it to see the reader profile of Business India Magazine.
Artwork Related
Please visit the Media Option & Pricing Tab and then click on Step for the Ad type to see the dimension.
Execution Details
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
Execution Proof
Post-release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.
Other Information
Business India Advertising Rates 2022
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Business India Advertising is one of the most popular Magazine Advertising options hence advertisers need to know Business India Advertising Rates 2022. You can find the updated Business India Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Business India Media Kit 2022, please check the blue tick beside Business India Advertising Rates under the Media Options tab.
Top 5 Business Magazine Advertising Sectors in Jan-March 2022
Other Information
S. No. | Category |
1 | Education |
2 | Watches / Lifestyle |
3 | Clothing |
4 | Real Estate |
5 | Travel |
Other Information
Readership Profile - Gender Ratio
Other Information
Gender | Split |
Male | 79% |
Female | 21% |
Other Information
Readership Profile - Socio Economic Class
Other Information
Profile | Split |
SEC A Category | 61% |
SEC B Category | 21% |
SEC C, D and E Category | 18% |
Other Information
Readership Profile - Industry
Other Information
Profile | Split |
Businessmen, Industrialists, Executives, Self-Employed Professionals and Traders | 45% |
Students | 14% |
Supervisors | 11% |
Traders | 8% |
Skilled Workers | 6% |
Others | 16% |
Other Information
Readership Profile - Age
Other Information
Age | Count |
30 - 39 years | 32% |
20 - 29 years | 30% |
40 - 49 years | 13% |
50+ years | 18% |
Upto 19 years | 7% |
Other Information
Readership Profile - Education
Other Information
Education | Count |
Graduates & Above | 73% |
Under Graduates | 24% |
Others | 3% |
Why Advertise In Business India Magazine?
Business India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Business India Magazine Advertising
Message Impact
Full-page Business India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Business India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business India Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Business India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business India Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Business India Magazine Deliver Engagement
- The strong positive brand values of the Business India Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Business India Magazine.
- Readers take action as a result of seeing advertising in Business India Magazine.
- Targeting with precision and without wastage is a key strength of Business India Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Business India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Business India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.