Execution Details

SonyLIV Connected TV Advertising

Connected TV (CTV) advertising is revolutionizing how brands engage with their audiences. As more viewers shift from traditional TV to streaming services like Netflix, Amazon Prime Video, HBO Max, and Disney+, it’s becoming a must-have platform for advertisers. Why? Because CTV offers an intimate, distraction-free environment where users are fully immersed in their content. Unlike regular TV, where commercials are often skipped, people watching on CTV are more likely to engage with the ads, especially when they’re presented in innovative and interactive ways. Whether you're aiming to promote a new product or increase brand awareness, CTV provides the tools to deliver an ad experience that feels personal and impactful.

SonyLIV Connected TV Ads Cost 

Wondering how much it costs to advertise on SonyLIV Connected TV platforms? The cost for running ads can vary, but on average, expect to spend anywhere from ₹2 lakhs on smaller, niche platforms to ₹20 lakhs or more for high-traffic streaming giants like Netflix or Amazon Prime. The final price depends on factors like the platform’s audience size, the length of your campaign, and the ad format you select—whether that’s video ads, interactive ads, or sponsored content. For tailored pricing that aligns with your campaign goals, The Media Ant is here to help you navigate the process and ensure you’re getting the most value for your budget.

SonyLIV Connected TV Ads Benefits

Here’s why you should consider advertising on Connected TV:

• Expansive Reach: CTV gives you access to a huge, engaged audience. With the rise of cord-cutting, more and more viewers are tuning into their favorite shows on streaming platforms.

• Engaged Viewers: Unlike traditional TV, CTV viewers aren’t just watching—they’re interacting. They choose what to watch and when to watch it, making them more receptive to your ad.

• Targeted Precision: With digital advertising in CTV, you can get super specific about who sees your ad, targeting based on factors like age, gender, location, and viewing habits.

• Enhanced Viewing Experience: The large-screen, immersive experience that CTV offers makes your brand more memorable. It’s a dynamic way to showcase your product and make a lasting impression.

• Strong ROI: CTV ads tend to yield higher engagement and conversion rates because of the targeted audience and the engaging format, making them a great investment.

Looking to boost your brand's visibility and connect with an engaged audience? The Media Ant can help you launch a successful Connected TV ad campaign that’s tailored to your brand’s needs. Get in touch with us today and let’s create something powerful together!