Inshorts advertising costs ₹0.295 to ₹0.32 per impression for banner ads (₹295 to ₹320 CPM), ₹0.60 to ₹0.66 per impression for video ads (₹600 to ₹660 CPM), ₹5,00,000 to ₹5,50,000 per article, ₹12,00,000 to ₹13,20,000 per day for roadblocks and ₹20,00,000 to ₹22,00,000 per day for innovation formats. The low end of each range is The Media Ant offer rate and the high end is the base rate. Banner and video are bought on impressions, so ₹5,00,000 buys roughly 15.6 to 16.9 lakh banner impressions.

The Media Ant lists Inshorts inventory for brands that want to reach India’s young, mobile-first news readers. Get an Inshorts quote or compare banner, video, article, roadblock and innovation formats.

Quick facts: 10 million monthly active users | 78% of users aged 18 to 35 | 82% male | Managed buying, CPM and fixed-price formats

Inshorts ad rates at a glance

Rates are indicative. Banner and video are CPM-based with guaranteed delivery. Article, roadblock and innovation are priced per article or per day, so the price does not change with the number of impressions delivered.

How Much Budget do you Need?

Use banner and video to build reach, and keep roadblock or innovation for launches that need a one-day takeover. To plan a split, try the Budget Estimator or the marketing calculators. For other impression-based media, see CPM advertising options.

What Affects Inshorts Advertising Cost?

• Ad format: CPM formats (banner, video) scale with impressions. Article, roadblock and innovation are fixed per article or per day.

• Volume: more impressions cost more on banner and video.

• Duration: roadblock and innovation are sold by the day, so each extra day adds a full day’s price.

• Geography: banner inventory ranges from broad reach to geography-based delivery. Confirm city targeting when you request a quote.

• Booking: The Media Ant offer rate sits at the low end of each range, and the base rate at the high end. Ask for the rate on your dates.

Inshorts Ad Formats

Banner ads: ₹0.295 to ₹0.32 per impression

Banner ads include Interstitial Banners and Native/Sticky Banners, with optional logo integration. They run on CPM with direct execution and guaranteed delivery. The interstitial banner shows as the 1st ad after 5 stories, then after every 8 stories. Native banners and logo integration can appear in any ad slot, in random order. Targeting ranges from broad, non-targeted reach to geography-based delivery. See banner specs.

Video ads

• 2-in-1 Interstitial: a vertical video on the top half and a branded creative with a call to action on the bottom half. Video auto-plays on Android and plays on tap on iOS.

• Full-screen vertical video: an immersive portrait video, auto-play on Android and click-to-play on iOS.

• Theatrical video interstitial: a full-screen, non-clickable landscape video.

Video ads show as the 1st ad after 5 stories, then after every 8, in random ad slots. See video specs.

Article ads

See article specs.

Roadblock ads

A roadblock blocks all other ads on Inshorts for 24 hours, so your brand is the only advertiser that day. It includes five formats: interstitial banners (after the first 5 cards, then every 7 to 8 cards), 2-in-1 video interstitials, native banners at the bottom of cards, vertical video interstitials and theatrical video interstitials. Native roadblocks appear on some notifications and on 4 to 5 stories in the top 20. See roadblock specs.

Innovation Formats

• Digital Magazine: 8 to 10 carousel cards with videos, GIFs and calls to action, shareable on social media.

• Motion Magazine: animation combined with informative content in a native, interactive format.

• Fact Cards: 4 to 6 shareable facts.

Innovation formats run for 24 hours and show as the 2nd card. See innovation specs.

Which Inshorts Format Should You Choose?

Inshorts Audience and Demographics

Inshorts has 10 million monthly active users, according to The Media Ant listing. Download the Inshorts media kit (PPTX) for more detail.

Gender: 82% male, 18% female.

About 78% of users are aged 18 to 35, so Inshorts suits EdTech, fintech, careers, consumer tech and brands targeting students and young professionals.

Delhi, Bangalore and Mumbai together account for 41% of users.

Inshorts vs Dailyhunt for Advertisers

Many news campaigns combine Inshorts with a regional-language app. See our guide to the top digital news advertising platforms.

More News and Media Options

• Way2News advertising

• Dailyhunt advertising

• Aaj Tak YouTube advertising

• CNN-News18 YouTube advertising

• All digital advertising options

How to Advertise on Inshorts

1. Set your goal and budget. Awareness, launch, leads or a one-day takeover. Send a campaign brief.
2. Choose formats. Use the format guide above, or ask our planners for a mix.
3. Pick targeting. Broad reach or geography-based delivery, where the format allows it.
4. Share creatives. Creative specs for each format are on the format pages. You can also use our AI creative generator.
5. Launch and track. We execute the campaign and share delivery reporting. Estimate returns with the ROAS calculator.

Inshorts, The Media Ant and who does what

Inshorts is the news app that owns the ad inventory. The Media Ant is a media-buying agency that lists and books Inshorts inventory for advertisers. “Managed” buying means there is no self-serve auction: our team books your campaign at agreed rates and coordinates execution. You can also approach Inshorts directly. Brands use an agency for multi-channel planning and one point of contact.

Inshorts Advertising Agency: The Media Ant

An agency handles format selection, rate negotiation, creative guidance, execution and reporting. The Media Ant can also combine Inshorts with other digital advertising in one plan. We are certified by Google and INS.

Book Inshorts ads now

Frequently asked questions

1. How much does Inshorts advertising cost? 
Banner ads cost ₹0.295 to ₹0.32 per impression, video ads ₹0.60 to ₹0.66 per impression, article ads ₹5,00,000 to ₹5,50,000 per article, roadblocks ₹12,00,000 to ₹13,20,000 per day and innovation formats ₹20,00,000 to ₹22,00,000 per day.

2. What are Inshorts advertising rates per 1,000 impressions? 
Banner CPM is about ₹295 to ₹320 and video CPM about ₹600 to ₹660. Article, roadblock and innovation formats are fixed-price, not CPM.

3. How much do Inshorts banner ads cost?
Inshorts banner ads cost ₹0.295 to ₹0.32 per impression. A ₹5,00,000 budget buys roughly 15.6 to 16.9 lakh impressions.

4. How much do Inshorts video ads cost? 
Video ads cost ₹0.60 to ₹0.66 per impression. A ₹5,00,000 budget buys roughly 7.6 to 8.3 lakh video impressions across the 2-in-1, vertical and theatrical formats.

5. What is Inshorts article advertising? 
Article ads place your branded story in the Inshorts feed, from ₹5,00,000 to ₹5,50,000 per article. Formats include Normal, Poll, Notification and Premium stories, each shown once per user for 1 to 2 days.

6. What is an Inshorts roadblock? 
A roadblock blocks all other ads on Inshorts for 24 hours, so your brand is the only advertiser that day. It costs ₹12,00,000 to ₹13,20,000 per day.

7. What is the Inshorts digital magazine ad? 
Digital Magazine is an innovation format with 8 to 10 carousel cards with videos, GIFs and calls to action, shareable on social media. Innovation formats cost ₹20,00,000 to ₹22,00,000 per day and show as the 2nd card.

8. How do I advertise on Inshorts?
Share your goal, budget and preferred geography with The Media Ant. We recommend formats, confirm rates for your dates, collect creatives and run the campaign.

9. Who uses Inshorts? 
Inshorts has 10 million monthly active users. About 78% are aged 18 to 35 and 82% are male. Delhi, Bangalore and Mumbai account for 41% of users.

10. What is the difference between Inshorts and Dailyhunt advertising? 
Inshorts focuses on short news summaries for young urban readers, with CPM banner and video plus fixed-price premium formats. Dailyhunt covers 14 Indian languages and suits regional reach. See Dailyhunt advertising.