Everyone's favourite streaming platform, Hotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, Hotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. Hotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact.

Advertisers

Category Wise Case Studies

Brand Wise Case Studies

Third Party Trackers

Male

Female

Gender Distribution

Users In %

12-15

16-19

20-29

30-39

40-49

Age Distribution

User

Delhi

Mumbai

Hyderabad

Kolkata

Bangalore

Ahmedabad

City Wise Distribution

Users

Maharashtra

Telangana

Tamil Nadu

Karnataka

Gujarat

Kerala

State Wise Distribution

High

Income Level Distribution

Hindi

Tamil

Telugu

Language Distribution

Mobile

Device Distribution

<10K

10-20K

20K+

Device Cost

Online Shoppers

E-Walleters

Power Users

Cross-App Usage

Paid OTT  Apps Audience

Music Shows Interest

Vehicle Owner

Stocks and MFs Investors

Cooking Interest

Annual Travelers

Credit Card Users

Graduates/Diploma  Holders

International Travelers

Other Profiling

Drama

Reality

Romance

Family

Mythology

Others

Action

Horror

Content Genre

Per Day

Average Time Spent

Pune

Chandigarh

Uttar Pradesh

Bihar

Madhya Pradesh

Rajasthan

Orissa

Other Area Covered

Upcoming Events

Top Shows and Movies

Creative Spec

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are promotional videos that appear before the selected content is played. Mid-roll Video Ads are promotional videos that run in between the content while it is being played. Pre-roll Ads run for 6 secs to 10-seconds, whereas, Mid-roll Ads run for 10 secs to 180 secs. These ads are unskippable for up to 55 seconds.

Video

Impression

Pre-Roll Reference Video Ad

Hotstar - Video Advertising - Lead generation

Hotstar - Video Advertising 3

Buy Type

Video Type

Video Length

1 Level Targeting

2 Level Targeting

3 Level Targeting

Masthead Banners are displayed on the top of the platform's homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform.

Masthead Banner

Hotstar Advertising Mashthead Banner

CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various Smart TVs and TVs connected to various OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen for a minimum duration of 10 seconds.

Connected TV

Impressions

Geo Targeting

Banner Ads are rectangular Image ads which will appear across the web pages of the platform.

Banner

Placement

Disney+ Hotstar Self-Serve platform offers entertainment campaigns that include a variety of ad placements, such as mid-roll and pre-roll video ads. These pre-roll and mid-roll ads, which are 6 to 60 seconds long, are strategically placed to ensure high viewer engagement and maximize ad visibility during key content moments.

Video- Self Serve Entertainment-

Ad Length

Audience/Device

For entertainment campaign media, frame ads are effective options. Banner ads, displayed at the top or bottom of web pages, provide high visibility and can drive traffic to specific content. Frame ads, which surround the main content, offer a unique and engaging viewing experience. Both formats are versatile and can be customized to target specific audiences, enhancing brand exposure and user engagement.

Frames Ad- Self Serve Entertainment-

Mobile billboards and 3D breakout billboards offer dynamic advertising solutions. Mobile billboards, mounted on vehicles, reach audiences on the move, providing high visibility in various locations. 3D breakout billboards create an immersive experience by using three-dimensional elements to grab attention and engage viewers. Together, these formats deliver impactful and memorable advertising that stands out in both urban and suburban environments.

Billboards- Self Serve Entertainment-

Ad Type

CTV billboards are dynamic advertising formats on Connected TV platforms. They combine the extensive reach of traditional TV with the precision targeting capabilities of digital advertising. CTV billboards appear prominently during streaming content, offering high visibility and engagement. This format allows advertisers to deliver impactful messages to specific audience segments, making it an effective tool for enhancing brand awareness and driving conversions in the digital age.

CTV Billboards- Self Serve Entertainment-

Introducing a groundbreaking opportunity for brands: Pause Ads on Disney+ Hotstar. Seamlessly integrated and non-intrusive, these industry-first ads capitalize on user-generated pauses, delivering captivating brand moments during prime viewing. Reach premium audiences on Connected TV like never before, ensuring your message resonates precisely when it matters most.

Pause Ads

Device

Display Billboard Ads is a combination of visuals and concise messaging that emphasizes the unique selling points of the platform. It involves striking visuals, concise messaging, and a clear call to action. This type of ad focuses on the vastness and exclusivity of the content on the OTT platform, with an enticing offer.

Billboard

1 Level targeting

This advertising campaign is currently unavailable as the platform is not taking any requests for the same. If the platform decides to resume the media option we will update the same on the site.

Lead Generation

Hotstar Advertising Lead Generation 1

Hotstar Advertising Lead Generation 2

Hotstar Advertising Lead Generation 3

The status is unavailable as the platform is not taking any CPI campaigns further. If the platform decides to resume the CPI campaign we will update the same on the page.

App Install

Install

Hotstar Advertising  App Install 5

Hotstar Advertising  App Install 4

Interest Targeting

Type

Hotstar

<h1>Hotstar Advertising</h1>

Hotstar App is an Indian OTT Platform offering feature-length movies, web series, live-streaming sports and more. Hotstar Ads target an actively engaged audience watching content on the app for approx. 55 mins. Hotstar Ads help boost visibility and promote awareness using high-impact marketing tools. Hotstar Ads will be played alongside curated content, reaching a wide audience.

Hotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on Hotstar? Get the best rates for advertising on Hotstar now!<h2>Hotstar Advertisement</h2>Brands can do Hotstar Advertisement through pre-roll ads, banner ads, or more at strategic points in movies or shows and the viewers are more likely to watch. Hotstar is an Indian over-the-top platform with a whopping 300 million+ subscriptions, which makes Hotstar Advertisement a good option.Hotstar Advertisement is displayed as video ads, banner ads, and more. Hotstar Advertising will help companies build brand recognition and provide visibility to their products and services. <h2>Hotstar Ads</h2>Hotstar Ads will help companies improve brand awareness and boost visibility to their website, as well as increase traffic. Hotstar Ads are displayed within the content that is displayed along with the content. Hotstar Ads offers video ads in various durations before or during a show.Hotstar Ads is one of the best options for brands looking to get their message out there and reach their desired market segment and target audience in India. Hotstar Ad offers brands an opportunity to reach the desired target audience at a great price.<h2>Hotstar Advertising Cost</h2>Hotstar Advertising Cost may vary depending on the various ad options chosen by the brands. Our pricing models for Hotstar Advertising will vary according to the media options chosen.Hotstar App Advertisements ad options will include pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags. Companies can choose from the available options based on their needs and requirements. Hotstar Advertising Cost is affordable and offers brands an opportunity to reach the desired target audience in a cost effective manner.<h3>Hotstar Advertisement Rates</h3>Hotstar Advertisement Rates can be found on the “Top Choice” section of “Hotstar Advertising” page and will include all the <a href="https://www.themediaant.com/digital">digital advertising</a> media options available to you to place your Hotstar App Advertisement. In the media options section, brands can check relevant ad options and select the media that meets their needs. For discounted rates on Hotstar Advertisement, visit <a href="https://www.themediaant.com/">The Media Ant</a> website and customize your media option as per your requirements.<h3>Hotstar Advertising Rates</h3>Looking for Hotstar Advertising Rates? The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Hotstar Advertising is one of the most popular digital advertising options therefore advertisers need to know Hotstar Advertising Rates.You can find the updated Hotstar Advertising Cost under the tab “Media Options & Pricing” To know the last updated date for Hotstar Media Kit, please check the blue tick beside the Hotstar Advertising Rates under the Media Options tab.<h2>Hotstar Advertising Agency</h2>The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns. The Media Ant will help you in measuring your Hotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Who Advertises on Hotstar?</h3>Hotstar Advertisements are done by companies looking to improve their brand awareness by targeting a large audience. As one of the top entertainment apps in India, Hotstar Advertising is a good option for companies looking for innovative ad campaigns. Having a viewership of millions, Hotstar dominates the <a href="https://www.themediaant.com/digital/ott-platforms-advertising" target="_blank">OTT Platforms</a> with over 75% market share. Some brands and sectors looking to advertise on Hotstar are:<ul><li>Consumer Durables: With most of their audience falling within the target range of the sector have been advertising on Hotstar to build brand awareness. With interactive ad formats, Hotstar Advertisement caters to the sector and helps build brand awareness. Having a high viewership of VIP audiences, advertising on Hotstar will help increase sales to the mass audience. </li><li>Telecom: Companies like Airtel have been advertising on Hotstar for a long time. With innovative ideas, the telecom industry has been creatively displaying its ads on the app.</li><li>E-Commerce: Having 20-25% higher audience engagement rates than <a href="https://www.themediaant.com/digital/facebook-website-advertising">Facebook </a>and <a href="https://www.themediaant.com/digital/youtube-website-advertising">Youtube</a>, Hotstar Advertising can help your companies boost their sales. Catering to mostly millennials, Hotstar App Advertising can be helpful for clients to display their products and offers.</li><li>Food and Beverage: Companies like MacDonalds, Subway, and Snickers advertise on Hotstar because of their target audience. With a reach of 286.6M, the app can be a good option for companies looking to market to a larger audience.</li></ul><h3>Why Should I Advertise on Hotstar?</h3>With around 286.6M reach, Hotstar Advertising has dominated the OTT Platforms market. Providing innovative advertising solutions for the biggest brands in India, the Hotstar app is deemed to have the best pricing models offered by any OTT Platform. With feature films in most languages like English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali, regional and international TV series, web series, and live streaming in sports and entertainment. Advertising on Hotstar will target the millennials with 69% of the target audience being between the ages of 18 - 34 years. Targeting 50% of the Top 8 metro cities in India, Hotstar Advertising will drive more users to your brand name and build awareness. <h3>How are Brands Advertising on Hotstar?</h3>Hotstar is an online video streaming service that offers the most catalogue offered on mobile devices and the web. It makes it a complete video destination for its users and a good platform for advertisers to place Hotstar Advertisements. The number of channels Hotstar has, can be overwhelming, to say the least. The Media Ant offers you the best prices to advertise on Hotstar taking into account your target audience and the expected reach you hope to gain. It makes it a complete video destination for consumers as they can find their favourite TV shows, movies, live sports, and more. This gives advertisers ample opportunity to reach out to their desired audiences with engaging ad campaigns that suit them. Brands looking to advertise on Hotstar can visit the official website of The Media Ant.<h3>Who Are the Target Audiences for Hotstar Advertising?</h3>Being an entertainment app that has something for everyone, Hotstar caters to a varied target audience. Advertising on Hotstar is a good option for brands looking for a massive audience reach. Some audiences that can be targeted through Hotstar Advertising are:<ul><li>Around 69% of the target audience of Hotstar Advertising belongs to 18 - 34 age group.</li><li>Around 85% of the urban audience belongs to <a href="https://blog.themediaant.com/understanding-basics-nccs">NCCS </a>AB socioeconomic class</li><li>Around 80% are male audience and 20% female audience for Hotstar App Ads</li><li>Around 60% are the male audience and 40% are females for Hotstar Website Ads.</li><li>Around 61% of the audience are Hindi speakers and 40% of the audience prefer to watch drama. </li></ul><h3>How much does Hotstar advertising cost?</h3>Hotstar advertising costs vary depending on a number of factors, including the type of ad, the target audience, and the length of the campaign. However, in general, Hotstar advertising is relatively affordable.<h3>How do I get started with Hotstar advertising?</h3>To book an advertisement for the Hotstar Advertising through The Media Ant website, follow these steps:<ul><li>Visit The Media Ant website.</li><li>Go to the &#34;Browse Media by Genre&#34; section and click on &#34;Digital.&#34;</li><li>Look for the Hotstar Advertising and select it.</li><li>Explore the available options for the type of advertisement you are interested in.</li><li>Customize your advertisement as per your requirements.</li><li>Get a quote for your customized advertisement.</li></ul><h3>What is Hotstar App?</h3>Disney+ Hotstar App is an online streaming platform for various feature films, web series, sports, and other TV content in 9 languages. Offering over 100,000 hours of TV content and movies across 9 languages, Hotstar App is a good option for advertisers to showcase their products and services. Hotstar Ad Campaigns can help increase brand awareness in digital advertising. Hotstar App has around 70% of logged-in users who have subscribed to the <a href="https://www.themediaant.com/digital/ott-platforms-advertising">OTT Platform</a>.<h4>Why Advertise on Hotstar?</h4>Hotstar is India's highest-used OTT platform with a whopping reach of 286M MAUs. Hotstar also has exclusive content from the Star TV Channels.Further, Hotstar Advertising caters to audiences from various walks of life such as sports enthusiasts, fashion enthusiasts, and others through their 3rd party targeting options. All in all, Hotstar is a one-stop destination for reaching your target audience through branding and performance mediums.<h3>Hotstar App Ads</h3>Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. Hotstar App Ads will help companies in building brand recognition and boost visibility across platforms.You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.<h3>Hotstar App Ad Agency</h3>Looking for Placing Your Hotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their Hotstar Ad Campaigns. Our in-house performance team ensures that your Hotstar App advertising campaigns are monitored to ensure the best performance.In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your Hotstar Ad Campaigns. <a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform of your choice</a>Our best rates for advertising on Hotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email to place your Hotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.

Hotstar Advertising Rates

Pause Ads on Hotstar

Used For

Reach

Lead Time (in days)

3

Span

2 weeks

Rack Rate

Login To View

Min Billing

₹ 2,75,000

Min Billing

₹ 2,75,000

Execution Details

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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We can help

Hire our expert media planners to find, plan and place your next promotion.

Pause Ads on Hotstar

Used For

Reach

Lead Time (in days)

3

Span

2 weeks

Rack Rate

Login To View

Min Billing

₹ 2,75,000

Min Billing

₹ 2,75,000

Execution Details

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help