Execution Details

Connected TV Video Advertising

Connected TV video advertising is one of the most powerful ways to capture attention and communicate your brand’s story. Platforms like Connected TV, including YouTube, Hotstar, and others, allow businesses to reach millions with tailored video ads that fit any campaign goal, whether it’s brand awareness, lead generation, or direct sales.

Connected TV Video Ads Cost 

The cost of video ads on platforms like Connected TV can vary significantly, depending on factors such as ad format, target audience, and bidding strategies. Here’s a general cost range for Connected TV video ads in India:

• Basic Range: Starting at around ₹1 per view, budget-friendly campaigns allow advertisers to reach a broad audience at minimal cost, typically with skippable ads or CPV (Cost Per View) bidding.

• Mid-Range Campaigns: For more precise targeting and competitive ad formats, costs generally range from ₹10 to ₹100 per 1,000 impressions (CPM). This is ideal for brands looking for stronger engagement with targeted audiences.

• Premium Range: For highly targeted or exclusive placements, costs can go up to ₹500 or more per 1,000 impressions. This range is suitable for brands aiming for maximum impact with high-quality, non-skippable ads or sponsorship placements.

These cost ranges give advertisers flexibility to choose ad types and budgets based on campaign goals and audience reach.

Connected TV Video Ads Benefits

Using video ads on Connected TV delivers multiple benefits that elevate your brand’s presence and engagement. By creating a visual connection with your audience, Connected TV ads help build brand recognition, foster trust, and boost conversions.

• Enhanced Audience Reach and Visibility: Connected TV has a massive, diverse audience, allowing your brand to connect with millions of viewers across various demographics and interests. With widespread reach, video ads on Connected TV help create awareness quickly and position your brand prominently in the digital space.

• High Engagement and Retention Rates: Video content is proven to capture and hold audience attention more effectively than static or text ads. By using eye-catching visuals, clear messaging, and an appealing story, Connected TV video ads increase engagement rates, which leads to higher recall and brand awareness.

• Advanced Targeting Capabilities: Connected TV video ads offer precise targeting features, enabling you to reach users based on location, age, interests, behavior, and even viewing habits. These targeting options ensure your ad reaches the most relevant audience, increasing the likelihood of engagement and conversion.

• Flexible Ad Formats to Suit Campaign Goals: Connected TV supports various ad formats, including skippable ads, non-skippable ads, bumper ads, and interactive ads, allowing you to select the format that aligns best with your campaign objectives. These options ensure that brands can deliver messages effectively, whether aiming for short-term awareness or long-term engagement.

• Cost-Efficiency through Targeted Bidding: Video advertising on Connected TV allows for cost-efficient bidding strategies such as cost-per-view (CPV), cost-per-click (CPC), or cost-per-thousand impressions (CPM). With this flexibility, brands can maximize reach or engagement while optimizing budget allocation.

With these benefits, Connected TV video ads enable businesses to go beyond mere visibility and drive meaningful engagement, turning viewers into loyal customers. Contact us today to create a customized Connected TV video advertising strategy that leverages these powerful benefits for your brand.